Baltzan; M: Information Systems 4th edition (PDF) is a visual, magazine format designed to engage your business or computer students from the start! Saturated with fascinating, sometimes hard-to-believe real examples will keep them reading throughout the course. Baltzan’s approach discusses various business initiatives 1st and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs 1st and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the college student’s level, and applies them using a hands-on approach to reinforce the concepts. A derivative of the Baltzan; Business Driven Technology version, this M: Information Systems provides the foundation that will enable college students to achieve excellence in business, whether they major in manufacturing, operations management, marketing, sales, etc. M: Information Systems 4e is designed to give college students the ability to understand how information technology can be a point of strength in an organization.
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