Marketing: An Introduction 13th edition (in PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that includes good real-world examples and information that help bring marketing to life, the textbook gives readers everything they need to know about marketing in an effective and engaging total learning package.
The 13th Edition reflects the latest trends in marketing, including new coverage on social media, online, mobile, and other digital technologies, leaving college students with a richer understanding of basic strategies, marketing concepts, and practices.
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