Marketing Strategy: Based on First Principles and Data Analytics – eBook

eBook details

  • Authors: Robert Palmatier, Shrihari Sridhar
  • File Size: 9 MB
  • Format: PDF
  • Length: 288 pages
  • Publisher: Red Globe Press
  • Publication Date: September 16, 2017
  • Language: English
  • ISBN-10: 1137526238
  • ISBN-13: 9781137526236


SKU: marketing-strategy-based-on-first-principles-and-data-analytics-ebook Categories: , , , , Tags: ,


Robert Palmatier

Shrihari Sridhar

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems:

  1. All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted

Planned around these four First Principles of Marketing, this important new textbook provides a unique and extensively classroom-tested approach to marketing strategy. It offers a structured framework to develop effective strategies to deal with varied marketing problems while incorporating data analytics into the decision-making process.

Penned by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics, (PDF) is the ideal companion for undergraduate, Executive MBA, and MBA students of marketing, and practicing executives planning to bring a more systematic approach to their companies’ marketing strategy efforts.

NOTE: The product includes the ebook, Marketing Strategy: First Principles and Data Analytics in PDF. No access codes are included.


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