Principles of Marketing (7th Edition) – eBook

eBook details

  • Authors: Gary Armstrong, Stewart Adam, Sara Denize, Michael Vilkov, Philip T. Kotler
  • File Size: 27 MB
  • Format: PDF
  • Length: 325 pages
  • Publisher: P.Ed Australia; 7th edition
  • Publication Date: 26 June 2017
  • Language: English
  • ASIN: B07B4HFV2W
  • ISBN-10: 1635490022, 148861184X
  • ISBN-13: 9781635490022, 9781488611841, 9781488611865



Gary Armstrong

Gary Armstrong

Dr. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Gary holds undergraduate and masters degrees in business from Wayne State University in Detroit, and received his Ph.D. in marketing from Northwestern University. He has contributed numerous articles to leading business journals. As a consultant and researcher, Gary has worked with many companies on sales management, marketing research, and marketing strategy.

But Gary's first love has always been teaching. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler’s undergraduate program. His administrative posts have included Chair of Marketing, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and many others. Through the years, Gary has worked closely with business student groups and has received several UNC campus wide and Business School teaching awards. He is the only repeat recipient of school’s highly regarded Award for Excellence in Undergraduate Teaching, which he received 3 times. Most recently, Dr. Gary received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the 16-campus University of North Carolina system.

Michael Vilkov

Philip T. Kotler

Philip T. Kotler

Dr. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. Philip is author of Marketing Management (Pearson), now in its 15th edition and the most widely used marketing book in graduate schools of business worldwide. He has authored dozens of other successful textbooks and has written more than fifty books and one-fifty hundred articles in leading journals. Philip is the only 3-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.

Dr. Philip was named the first recipient of 4 major awards: William L. Wilkie “Marketing for a Better World” Award, and the Distinguished Marketing Educator of the Year Award both given by the American Marketing Association; the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing; and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. He is a charter member of the Marketing Hall of Fame, was voted the first Leader in Marketing Thought by the American Marketing Association, and was named The Founder of Modern Marketing Management in the Handbook of Management Thinking. His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award; The European Association of Marketing Consultants and Trainers  the Charles Coolidge Parlin Marketing Research Award; Marketing Excellence Award; and the Paul D. Converse Award, given by the American Marketing Association to honor “outstanding contributions to science in marketing.” A recent Forbes survey ranks Dr. Philip in the top 10 of the world’s most influential business thinkers. And in a recent Financial Times poll of 1,000 senior executives across the world, the professor  was ranked as the 4th “most influential business guru/author” of the 21st century.


Sara Denize

Stewart Adam

Principles of Marketing, 7th edition (PDF) keeps pace with a rapidly changing field, focusing on the ways brands capture and create value. Practical content and linkage are at the heart of this seventh edition. Real international and local examples bring ideas to life and new feature ‘linking the concepts’ helps all students test and consolidate understanding as they go.

A flagship marketing resource that provides an introduction to marketing strategies, concepts, and practices with a balance of depth of coverage and ease of learning.

The latest 7th edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of every chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

P.S We may have the Principles of Marketing, 7th edition’s instructor resources as well. Contact for more info.

P.P.S All our prices are in US$

NOTE: This sale only includes Principles of Marketing, 7e, in PDF. No access codes included. All prices are in US$


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